You can beat a man into submission, but not into excitement. In order to create a strong group dynamic, you must appeal strongly to people's hopes and dreams. You must inspire them and make them believe, but you must provide them with successes and ones that are easily achieved- in order to build a foundation underneath those dreams.
Set these things up so that the little things add up. Do the lion's share of the work in the beginning, but get your team their successes. In the beginning, the little things are huge.
It is also important to let them repeat those little successes several times, and just as important to make them teach their method of achieving that little success. It is by these baby steps that heroes are created.
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