Once upon a time I saw an trailer ad on YouTube for an upcoming movie. The movie didn't seem mind shatteringly original or shockingly well made. But it looked fun and decent and maybe worth a watch.
That was the first time I saw the trailer.
The fifth time I saw the ad, I decided I would not see the movie in theatres. I felt intruded upon and wanted to punish the film for its advertising.
The tenth time I saw the trailer, I decided I never needed to see the film. Period. Hard stop. I won't even name the film in question, lest I encourage you to see it. That's how much I want to punish the film's advertising team.
I wonder if I'm alone in this attitude. If I'm not, what does this say about the current advertising model? And what does it say about cultural saturation and blowback against the interruption economy?
The human mind is a finite thing. The pop self-help gurus can go to hell. We have a finite fungible amount of willpower. We have a well-documented limit in how many social connections we can keep track in our heads. And though the information overload economy, interruptions may be an effective way of grabbing our attention briefly, thry are also a direct attack upon our limited resources. Something's got to give, although I have no idea what.
Life is short.
Work is crap.
Join my cult
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